The Hope Share is an integrated campaign calling on those recovering from addiction to share their stories of hope with the millions who need to hear it - those still struggling with addiction. The idea, your story can change someone else's. Stories of addiction can be rewritten into stories of hope.
TV, Times Square digital billboards, print, radio, online banners, cinema, OOH, and in-cab, every execution drove to The Hope Share microsite where stories of recovery could be uploaded, viewed, and shared.
Over 1200 stories of addiction and recovery have been shared.
PRINT ADS: Direct you to share your story at DRUGFREE.ORG